Privacy Statement

The Double Cola Company, a Georgia Corporation ("Company") knows that privacy is important to you. In order to help keep your information secure while maintaining an effective site, we have created this privacy statement (this "Privacy Statement).

This Site is controlled and operated by Company from Hamilton County, Tennessee, and is not intended to subject Company to the laws or jurisdiction of any state, country or territory other than that of Hamilton County, Tennessee.

I. COMPANY'S COLLECTION OF INFORMATION

We gather two basic types of information through the Site: "Personally Identifiable Information" (or "PII") and "Non-Personally Identifiable Information" (or "Non-PII"). Personally Identifiable Information is information that identifies you as an individual. Non-Personally Identifiable Information is aggregated information, demographic information, IP Address and any other information that does not reveal specific identifying information about you.

A. Personally Identifiable Information
We collect PII from you when you provide it to us while on the Site, such as: your name, screen name, address, telephone numbers, and email address, when you set up an account, redeem a Reward, sign up for newsletters, contact customer service, or otherwise interact with this Site. Further, we may operate sweepstakes, contests and other promotions (collectively, "Promotions") through the Site, and may conduct surveys or polls through the Site or ask for your responses to questionnaires that we make available through the Site (these surveys, polls and questionnaires, collectively, "Surveys"). We typically ask you for certain PII when you enter and, if applicable, win a Promotion, and when you participate in a Survey.

B. Non-Personally Identifiable Information
When you visit and interact with the Site, Company and third parties with whom Company has contracted to provide services to Company may collect Non-PII (for example, a catalog of the Site pages you visit). Non-PII is generally collected from cookies, referrers, IP addresses, environmental variables, pixel tags and similar technologies and information you voluntarily provide.

II. COMPANY'S USE OF INFORMATION

A. Personally Identifiable Information
PII is used by us to respond to your requests, to process your transactions, for administrative purposes, and to process rewards and prizes. We may also use PII for internal business purposes, such as analyzing and managing our businesses, for example, to study the effectiveness of advertising campaigns, improving our website or our products, to tailor the Site experience and content based on your past activities on the Site, and to gauge customer satisfaction. In addition, we may also use PII to send you information about Company's programs, to send invitations to you to participate in special programs, and to re-contact you if we have not heard from you in a while.

In addition to the uses listed above, we reserve the right to use PII that we collect in connection with Promotions and Surveys for the purpose for which it is provided (e.g., to permit you to participate in the applicable Promotion) and otherwise in accordance with the rules (if any) applicable to a Promotion or Survey. You should carefully review the rules, if any, of each Promotion and Survey in which you participate through the Site, as they may contain additional important information about Company's use of PII about you. To the extent that the terms and conditions of the rules concerning the treatment of PII about you conflict with this Policy, the terms and conditions of the rules shall control.

B. Non-Personally Identifiable Information
Because Non-PII does not personally identify you, we may use such information for any purpose. For example, we may use this information for Company's internal use such as to enhance web site security, to detect broad demographic trends, to assist Company in providing content tailored to your interests, and to otherwise enhance your experience on this Site.

III. LINKS AND THIRD PARTIES' PRIVACY PRACTICES

This Site may contain links to other sites which are not operated by Company. COMPANY IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF SUCH OTHER WEB SITES. Company recommends that you review the privacy policy of third party web sites arrived at from links on this Site. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.

IV. SECURITY

All PII and account activity are protected through the use of user names and passwords. In order to help maintain the security of your information, you should protect the confidentiality of your user name and password. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. As a result, although we strive to protect your PII, we cannot ensure or warrant the security of any information you transmit to us through or in connection with this Site or that is stored by us. You acknowledge and agree that any information you transmit through the Site is so transmitted at your own risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us at the address provided below (note that physical mail notification will delay the time it takes for us to respond to the problem).

V. OTHER INFORMATION

Company does not represent or warrant that this Site or any part thereof is appropriate or available for use in any particular jurisdiction other than Tennessee. Those who choose to access this Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. We may limit this Site's availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion.

VI. UPDATES TO THIS PRIVACY STATEMENT

Company reserves the right to make changes in this Privacy Statement. Any changes to our Privacy Statement will become effective upon Company posting of the revised Privacy Statement on this Site. We encourage you to check this page regularly since your continued use of this Site following any changes to this Privacy Statement will be deemed to constitute your acceptance of such change.

VII. REVIEWING/CORRECTING/UPDATING YOUR INFORMATION

You may make changes and updates on the Account by logging into your account and making such changes. You may also send mail to the following postal address:

The Double Cola Company
537 Market Street
Suite 100
Chattanooga, TN 37402

Please note that changes may not be effective immediately. Further, please note that we may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records. We also reserve the right, from time to time, to re-contact former users of the Site.

IX. CONTACTING COMPANY

If you have any questions about this Privacy Statement or the practices of this Site, you may contact:

The Double Cola Company
537 Market Street
Suite 100
Chattanooga, TN 37402
Telephone: (423) 267-5691
Fax: (423) 267-0793
http://www.double-cola.com
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http://www.rewardmythirst.com