Our Mission & Values

Mission & Values

As a family-owned company, we value our rich history, and our tradition of developing and producing great-tasting products with exceptional quality. And, we think our customers value that, too. That's why we strive to create the best possible experience for each person who enjoys Double-Cola or any of our other products. We know that our customers look to us for something more than the ordinary—something uniquely refreshing. That's why, for nearly 100 years now, we've made it our mission to celebrate individuality, embrace the unexpected and promote the path less-traveled.