The Double Cola Company <br /> (1922 - PRESENT)

The Double Cola Company
(1922 - PRESENT)

1922
Feb 15

The Good Grape Company was founded by Charles D. Little and…

The Good Grape Company was founded by Charles D. Little and Joe S. Foster in Chattanooga, TN, primarily to market their grape soda product, Good Grape.

1924
Mar 13

Marvel Cola was reformulated. Little and Foster renamed…

Marvel Cola was reformulated. Little and Foster renamed their creation “Jumbo Cola.”

Apr 12

Charles D. Little creates “Marvel Cola”, which would one day become…

Charles D. Little creates “Marvel Cola”, which would one day become Double-Cola. They also changed the name of their growing business to the Seminole Flavor Company.

1933
Jun 16

Seminole finally perfects its cola recipe. They name their new..

Seminole finally perfects its cola recipe. They name their new flagship product Double-Cola, because its 12 ounce bottle was twice the size of other soda bottles being sold at the time.

1934
Oct 20

Seminole introduces several more flavors…

Seminole introduces several more flavors, including Double-Orange, Double-Lemon, Double-Grape and Double-Dry Ginger Ale.

1953
Aug 21

Seminole changes its name to The Double Cola Company.

Seminole changes its name to The Double Cola Company.

1956
Jul 14

Ski, a refreshing citrus soda made with real orange and real lemon juice…

Ski, a refreshing citrus soda made with real orange and real lemon juice, is introduced. The company asked employees to submit a name for their new product. Inspired by a weekend-long ski trip on the Chickamauga Lake, then-employee, Dot Myers, submitted the names “Ski” and “Skee” into the contest. Management…

1957
Aug 10

Double-Cola becomes the first major soft drink to be marketed in…

Double-Cola becomes the first major soft drink to be marketed in a 16 oz. returnable bottle.

1962
May 14

Diet Way is first introduced as the diet version of Double-Cola.

Diet Way is first introduced as the diet version of Double-Cola.

1964
Oct 19

Diet Way is reintroduced to the market as Diet Double-Cola.

Diet Way is reintroduced to the market as Diet Double-Cola.

1970
Jun 15

The company changes ownership several times as it continues to grow…

The company changes ownership several times as it continues to grow, expanding in product lines and distribution areas.

1980
Dec 25

K.J. International Inc. purchases the company which becomes…

K.J. International Inc. purchases the company which becomes Double-Cola Co. – USA.

1986
Nov 15

Diet Ski is introduced as a sugar-free alternative to regular Ski.

Diet Ski is introduced as a sugar-free alternative to regular Ski.

1995
Feb 11

Double-Cola Co.-USA introduces Oranta, an all-natural orange flavored soda…

Double-Cola Co.-USA introduces Oranta, an all-natural orange flavored soda. It becomes an international success, and goes on to be sold in several different countries around the world.

1996
Nov 15

Due to popular demand from Ski fans, Cherry Ski is added to the Ski family.

Due to popular demand from Ski fans, Cherry Ski is added to the Ski family.

1998
Feb 09

Double-Cola Co.-USA relocates its corporate headquarters to a new …

Double-Cola Co.-USA relocates its corporate headquarters to a new location in the heart of downtown Chattanooga, TN.

2003
Dec 16

Double-Cola proudly celebrates its 70th anniversary.

Double-Cola proudly celebrates its 70th anniversary.

2004
Apr 10

Double-Cola Co.-USA unveils sleek, new Jumbo packaging.

Double-Cola Co.-USA unveils sleek, new Jumbo packaging.

2009
Feb 05

Ski undergoes exciting and innovative package redesign for greater…

Ski undergoes exciting and innovative package redesign for greater competitive edge. Highlighting the uniqueness of Ski, new graphics are introduced with the slogan, “Real Lemon. Real Orange. Real Good.”

Mar 06

Diet Ski is reformulated with Splenda making it taste more like regular…

Diet Ski is reformulated with Splenda making it taste more like regular Ski, “New Look. New Taste. Pure Refreshment.”

May 25

Cherry Ski is rebranded as Ski InfraRED to target its growing segment…

Cherry Ski is rebranded as Ski InfraRED to target its growing segment of the citrus category.

2010
Jan 15

Chaser makes its return to the USA.

Chaser makes its return to the USA.

Feb 18

Diet Double-Cola is reformulated with Splenda to make it taste more…

Diet Double-Cola is reformulated with Splenda to make it taste more like regular Double-Cola.

2011
May 17

Watermelon is added as a delicious, new Jumbo Cola flavor.

Watermelon is added as a delicious, new Jumbo Cola flavor.

Sep 13

Double-Cola Co.-USA changes name to The Double Cola Company to…

Double-Cola Co.-USA changes name to The Double Cola Company to embrace heritage.

2012
Jan 09

Brand-new Jumbo flavors, Strawberry-Kiwi and Green Apple are introduced.

Brand-new Jumbo flavors, Strawberry-Kiwi and Green Apple are introduced.

Feb 23

The Double Cola Company celebrates its 90th anniversary.

The Double Cola Company celebrates its 90th anniversary.

Mar 15

Double Cola rolls out exciting new updated branding, packaging and…

Double Cola rolls out exciting new updated branding, packaging and more—creating a unique brand personality that reflects its unique flavor (and unique customers).

Apr 22

Double-Dry is re-branded with a refreshing new look…

Double-Dry is re-branded with a refreshing new look, but still contains the original delicious flavor.

2013
Aug 18

QUAD Energy is added to The Double Cola Company family…

QUAD Energy is added to The Double Cola Company family as a cutting edge new energy drink with five bold flavors: Re-Charge, Berry Fusion, Lime Craze, Orange Twist, and Low Carb Kick.

Dec 15

Part of the new-age beverage line, MINOKU Coconut Water is released…

Part of the new-age beverage line, MINOKU Coconut Water is released as an all-natural coconut water. It is formulated with quality ingredients using young green coconuts from Thailand, giving it a sweeter taste.

2015
Jun 11

In an exciting “Flavor Your SKI” social media campaign, Strawberry SKI…

In an exciting “Flavor Your SKI” social media campaign, Strawberry SKI was overwhelmingly voted as the top new flavor. After fans waited anxiously all year, Strawberry SKI was released and celebrated by many.

Nov 30

The Double Cola Company brings back the Limited Edition SKI design…

The Double Cola Company brings back the Limited Edition SKI design through a second social media campaign. Although there were new can graphics in the running, the retro edition took the gold. The Limited Edition SKI can is launched and available in several chain and grocery stores.